UNIQLO is realizing the fast fashion influences the environment and public should be introspection their wear attitude to save the earth. UNIQLO decided to educated the Hong Konger of the Lifewear idea, it created a short video LifeWear for Hong Kong by in 2017. The video shows the quality and function of their products, it inspires the innovation lifestyle of Hong Konger.
The video based on the Hong Konger lifestyle, UNIQLO hopes the video can show the importance of the product’s function and the simply design with the high quality standard. The video invited a few Hong Konger to present the Lifewear collection who are from different background and lifestyle.
Prehaps, it’s a marketing strategy but cause-related marketing can be a communicate tool for educate the public. It wroth than just a usual marketing by artist or advertisement in the street. Hope this can help our earth and future generations.
You can fin more information by Uniqlo’s website: