Social Responsibility

Recycle the soap is helping the developing country

I read the news of the recycle soap for the developing country from, I thought it is disgusting and I don’t understand why the soap can recycle or reuse at the beginning. After I read more the news, I understand that the soap recycling is not disgusting and it can help a lot of the people in the developing country. Most of the diseases can avoid by washing hands with soap.

David Bishop established the Nonprofit Organization – Soaprecycling ( in 2011 who is the is a senior lecturer at Hong Kong University. Soaprecycling collected the soap from the hotel which is new or slightly used. the volunteers sort out the brand new soap and used soap, then the volunteers scrape the used soap to maintain the soap hygiene. After that the soap will be reshape and repacking. The soap deliver to the developing country finally.

A soap can save a life – soaprecycling mentioned thousands of children die from diseases simply by washing with soap.  Around 6 million Children die before 5 years old because by diseases every year. If they can wash their hands by soap before they eat , it save at least 50%. After I read the news from, I tried to search more information about the recycle soap, the result showed the recycle soap is not a new idea and it has been working by some non government organizations since many years.

Clean The World is another soap recycle Nonprofit Organization, Shawn Seipler (the founder of Clean The World) mentioned the soap throw away after the room has been rented even the soap is new – this is the rule of the hotel. The recycle soap is win-win method to help the reduce the wastage and helping the people in the developing country.



Sourced from

Sourced from


Social Responsibility

Jollibee – This News is so touching! Good Job Jollibee!

13One man posted a father’s love message by social media, the post is regarding a family went to Jullibee, the father didn’t buy any food for himself and just looked at his daughters while they are eating the food. After the post circulated awhile, Jullibee invited this family and give them the food for free. This action maybe didn’t cause them spend or less any profit as a restaurant always prepare the food more than the sale. You may think this action just like an advertisement. However, Jullibee brought this family to the supermarket and let this family purchase the daily commodities. This is the extra money of their daily operation. Jubillbee also prepare a birthday party and gifts for his daughters. The father cried……


Parents love don’t has any limit, it can be wide and tolerate whatever rich or not. I love my family and I know I am lucky because my family live in a prosperously city. Although the Hong Konger live in a well-developed city, I hope we can care the reality social cause.

Source From:


I promise I will eat in Jollibee when I visit Philippine next time. The news is so touching, it’s not regarding profit, I can feel the love from Jollibee, the society needs this kind of businessmen. The public need the truth Cooperate Social Responsibility.


Social Responsibility

The Body Shop is being more Green

12The Body Shop works on the sustainability many years, many products are using the fair prices ingredients. Their commitments are enrich the people, products and planet. The Body Shop pioneered fair trade in beauty products and became the member of Ethical Trading initiative. The Body shop inception in 1989, we’ve donated over £24 million to approximately 2,700 groups across the world. Their goal is same as the other companies by 2020, they hope they can help 40k economically vulnerable people access work around the world.

The Body Shop works on the Social Responsibility deep and wide. The innovation keeps upgrade their Green strategy. I received the email by The Body Shop today, the will start the digital membership card system, customers just download their app and enjoy the member discount. That is the win-win strategy, The Body Shop can realize their promotion by the app to the customer easily. Once the customers want to buy anything, they will look around the app to found the promotion and even more powerful than the e-mail. On the other hands, customers don’t need to carry many member card when they want to buy something, the chance of the customer visit increased. It also can save the paper and plastic member card.

Cause-related marketing is very important nowadays, it can be the win-win case for many parties.

The Earth Need Your Cooperation. Thank You The Body Shop!




fashion · Social Responsibility

UNIQLO Lifewear

UNIQLO is realizing the fast fashion influences the environment and public should be introspection their wear attitude to save the earth. UNIQLO decided to educated the Hong Konger of the Lifewear idea, it created a short video LifeWear for Hong Kong by in 2017. The video shows the quality and function of their products, it inspires the innovation lifestyle of Hong Konger.

The video based on the Hong Konger lifestyle, UNIQLO hopes the video can show the importance of the product’s function and the simply design with the high quality standard. The video invited a few Hong Konger to present the Lifewear collection who are from different background and lifestyle.

Prehaps, it’s a marketing strategy but cause-related marketing can be a communicate tool for educate the public. It wroth than just a usual marketing by artist or advertisement in the street. Hope this can help our earth and future generations.

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You can fin more information by Uniqlo’s website:

Social Responsibility

Michelin should update their ranking standard with sustainability

I went to Tsim Sha Tsui (Hong Kong) for an hour relaxing facial treatment yesterday. I tried to find a restaurant for my lunch before my treatment…I decided to entry a restaurant because I saw the Michelin Guide Recommended Street Food. After I ordered my meal and exciting of the food. I was shocking when the food delivered in front of me (See photo above)… “I am not eating takeaway, why the restaurant is using the paper cup and styrofoam to serve the meal to me?”

Business is important, you can save the headcount for wash those tableware. Yes, the salary is high in Hong Kong. Yes, disposable products cause less expense. However, the earth is even more important – We only have one Earth“. Can the business consider to use the zero-waste disposable products to serve their food? Like the UBPack products, it is a biodegradable starch-based metariel and it can be decomposition by the water in 7 days, it may more expensive than the usual disposable products. The earth has a serious problem nowadays, I hope Michelin ranking can be considering increase the sustainability elements to educate the public.





Social Responsibility

Sustainability around you!


You can find sustainability everywhere, it’s not limited work by banks, international fashion brands or Government departments. I just realize that Nespresso works on the sustainability deeply, the sustainably source program in Ethiopia, Kenya and South Sudan since 2003 and their goal 100% sustainably source in 2020. Nespresso managed the recycle of the capsule and keep increasing the recycle rate. They are creating an end-to-end loop for the aluminium that they use.

Sustainability is around your daily life, we need to maintain the better future for our coming generations.

Social Responsibility

Reusable Red Packets

red-packetHave you ever try to save the red packets and reuse those by yourself? I did it for many years, I keep almost 99% of the red packets and reuse those in the coming yearsss. What kind of red packets that people can’t reuse easily? Those with their family name and the sealed design. If you have more than enough for yourself, you can give it away. If you need to buy, please try get from the Greener Action. Greener Action received 8.8million red packets after the Chinese New Year (CNY) on 2016 and it giveaways by 270 locations in Hong Kong before the CNY on 2017.

Greener Action is collecting the reuseable red packets from 5th Feb, 2017 to 22nd Feb,2017. For the campaign details please visit Greener Action:



After a few days wrote about the red packets wastage, i found another article about the topic by Ernest Kao from SCMP: